Digital Foundation Services

Why Choose B2B Digital Solutions to Manage Your Digital Foundation?

We’ve partnered with B2B suppliers to manage their marketing strategies for over 40 years. This experience rooted in our digital focused approach for the past 25+ years is what sets us apart and helps our clients build stronger brands, increase visibility, and drive measurable results.

Our experience working with B2B business owners and executives has given us an appreciation and understanding of the nuances other agencies often miss. We specialize in working with industrial suppliers, service companies, and manufacturers of all sizes. We use tried and true SEO tactics to improve Google and Bing search engine results so your company is visible found more often and converts more of your visitors into your customers!

What makes B2B’s approach different?

Experience – David, Kit and our staff of professionals understand industry like few others, we fuse that experience with our knowledge of digital marketing for a powerful combination of skills.

Reliability – Improving your website SEO requires the addition of new, relevant content that address the questions people are asking on Google. We are prepared to tackle those challenges with tried and true SEO methods plus the skill and knowhow to execute with minimal demands on your time! We collaborate with you to establish effective strategies, develop the content required to support the strategy, and publish/promote it across your entire digital footprint – including website pages, blog posts, e-newsletters, social media, etc.

Transparency – We provide a level of transparency in reporting that is unmatched, including real-time reporting and monthly health and competitive audits. All reports are interactive, easy to understand, and highlight key metrics that directly impact SEO and overall website performance. This is a welcome relief for those of you who have given up trying to track progress due to confusing reports with guarded data provided by your current marketing vendor.

Foundation Deliverables


1) Foundation & Ongoing Strategy Management

  • Dedicated Project Manager and domestic Website Developer
  • Initial strategy meeting to establish short-term and long-term goals
  • Quarterly meetings with B2B to check progress and adjust strategy as needed
    • Note: we are easily accessible in the interim between meetings
  • Emergency support as needed
  • Priority website edits (most completed within 48 hours of request)
  • Progress tracked using real-time, online Status Report shared via Google Sheets

2) Premium, High-Speed Hosting & Security

  • Fully managed high-performance website hosting
  • High-security servers
  • Global content delivery network (CDN)
  • Web application firewall
  • Email form software setup and management
    • Form testing for deliverability assurance
  • Daily database backups, weekly full website & webserver backup
  • Server exclusivity – only known and verified clients on B2B servers
  • High-Speed - up to 300% faster page load times!
  • SSL (https) setup and management
  • Website uptime monitoring
  • DNS control panel management including technology renewals, subdomain management, IP whitelisting, and other IT-type requests
  • Guaranteed domain name registration and renewal
  • WordPress Security
    • Login protection
    • Daily malware scans
    • File change scans
    • Brute force protection

3) Real-Time Website Reporting & Monthly Audits

  • Real-Time, transparent, interactive online reporting using Google Looker Studio – combines data from your Google properties - GA4/Google Ads/Google Search Console
    • Overall website activity
    • Sources of website activity
    • Conversion tracking (custom setup)
    • Most popular webpages
    • Most popular keywords
    • Domestic and international activity
    • Google Ads – performance, keywords, geography, demographics
  • Advanced website health and intelligence reporting (monthly pdf)
    • Website performance – activity, sources, geography
    • Google insights – pages in index, page speed, backlinks
    • Ongoing technical audit – broken links, broken images, server issues
    • Google keyword tracking – where you rank for your keywords
    • Competitor intelligence – where your competitors rank on Google and who links to them

4) Ongoing Quality Assurance

  • Cookie Compliance - Domestic and International privacy policy & management
  • Web Form SPAM Blocker - Akismet automatically blocks spam form submissions and comments using machine learning
  • WordPress software update management
  • Monthly website error reporting & resolution
  • Page speed optimization
  • Encrypted password storage
  • Secure archive containing all website files, images, content provided by or created for the client
  • Shopping cart functionality audit (if applicable)

5) Website Enhancements & Maintenance

  • 10 hours of priority edits (additional hours can be purchased if necessary)
  • Dedicated, domestic Website Developer
  • No anonymous ticketing system!
  • Enhancement suggestions based on strategy and results