All companies want to maintain an up-to-date marketing presence yet many B2B suppliers don’t have the internal resources to manage the strategy or the SEO expertise to do so appropriately. A stagnant marketing strategy not only directly impacts your brand identity negatively, but also has the added indirect effect of incurring penalties imposed by search engines for lack of promotion and stale content. You may not know it, but every little effort made by your competitors while you maintain the ‘status quo’ actually pushes you down in the search engine rankings.
We excel in working with clients who want quality assurance and peace of mind without committing additional hours to a full-blown marketing partnership. We have developed a solution aimed specifically at managing the digital marketing needs for companies in this situation.
Overview of Expectations:
- Enhanced partnership with B2B who is dedicated to servicing B2B manufacturing/industry
- All-around results improvements tracked with transparency and consistent reporting
- Key metrics such as website activity, engagement, and conversions
- Meetings with B2B include
- Progress & reporting review
- Analysis and suggestions
- Strategy for executing on suggestions
- Ongoing SEO foundational upkeep
- Monthly audits of SEO health
- Ongoing tracking of Google rankings for your key words
- Competitor intelligence including Google rankings, backlinks, and social media
- Ongoing upkeep of Google checklist of SEO priorities such as: meta tag optimization, page content, internal linking, website performance, backlink health, page speed, and more
- A sound, proven strategy from a vendor who values accountability
Marketing Management Deliverables
1) Foundation & Ongoing Strategy Management
- Dedicated Project Manager and domestic Website Developer
- Initial strategy meeting to establish short-term and long-term goals
- Bi-monthly meetings with B2B to check progress and adjust strategy as needed
- Note: we are easily accessible in the interim between meetings
- Emergency support as needed
- Priority website edits (most completed within 48 hours of request)
- Progress tracked using real-time, online Status Report shared via Google Sheets
2) Premium, High-Speed Hosting & Security
- Fully managed high-performance website hosting
- High-security servers
- Global content delivery network (CDN)
- Web application firewall
- Email form software setup and management
- Form testing for deliverability assurance
- Daily database backups, weekly full website & webserver backup
- Server exclusivity – only known and verified clients on B2B servers
- High-Speed - up to 300% faster page load times!
- SSL (https) setup and management
- Website uptime monitoring
- DNS control panel management including technology renewals, subdomain management, IP whitelisting, and other IT-type requests
- Guaranteed domain name registration and renewal
- WordPress Security
- Login protection
- Daily malware scans
- File change scans
- Brute force protection
3) Real-Time Website Reporting & Monthly Audits
- Real-Time, transparent, interactive online reporting using Google Looker Studio – combines data from your Google properties - GA4/Google Ads/Google Search Console
- Overall website activity
- Sources of website activity
- Conversion tracking (custom setup)
- Most popular webpages
- Most popular keywords
- Domestic and international activity
- Google Ads – performance, keywords, geography, demographics
- Advanced website health and intelligence reporting (monthly pdf)
- Website performance – activity, sources, geography
- Google insights – pages in index, page speed, backlinks
- Ongoing technical audit – broken links, broken images, server issues
- Google keyword tracking – where you rank for your keywords
- Competitor intelligence – where your competitors rank on Google and who links to them
4) Ongoing Quality Assurance
- Cookie Compliance - Domestic and International privacy policy & management
- Web Form SPAM Blocker - Akismet automatically blocks spam form submissions and comments using machine learning
- WordPress software update management
- Monthly website error reporting & resolution
- Page speed optimization
- Encrypted password storage
- Secure archive containing all website files, images, content provided by or created for the client
- Shopping cart functionality audit (if applicable)
5) Website Enhancements & Maintenance
- 20 hours of priority edits (additional hours can be purchased if necessary)
- Dedicated, domestic Website Developer
- No anonymous ticketing system!
- Enhancement suggestions based on strategy and results
6) SEO Foundation
- Meta tags review and content optimization following proprietary best practices
- Up to 15 pages included
- Additional pages can be quoted
- Website Monitoring Service using Google Search Console
- Analysis of website and suggestions for improvements based on reporting results