Our most popular program by far is our “Partnership” program, perfect for clients looking to fully outsource their marketing responsibilities with a reliable and experienced partner. With this program, we assume the role of your marketing department and fully manage the development and execution of a digital marketing strategy focused on presenting your brand, product line, and superior technology to qualified prospects with a professional, market-leading approach. All work is done in collaboration with the client and designed to position you as “The Authority” in your industry. After all, people trust industry authorities, and they engage with them more often and more intimately than the competition.
NOTE: Because of the ‘open-ended’ nature of these partnerships, programs are customized with the client prior to engagement to ensure contractual alignment of expectations and deliverables. Below is a sample of expectations in regard to a mix of content delivered throughout a one-year term.
Marketing Partnership Deliverables
1) Foundation & Ongoing Strategy Management
- Dedicated Project Manager and domestic Website Developer
- Initial strategy meeting to establish short-term and long-term goals
- Monthly meetings with B2B to check progress and adjust strategy as needed
- Note: we are easily accessible in the interim between meetings
- Emergency support as needed
- Priority website edits (most completed within 48 hours of request)
- Progress tracked using real-time, online Status Report shared via Google Sheets
2) Premium, High-Speed Hosting & Security
- Fully managed high-performance website hosting
- High-security servers
- Global content delivery network (CDN)
- Web application firewall
- Email form software setup and management
- Form testing for deliverability assurance
- Daily database backups, weekly full website & webserver backup
- Server exclusivity – only known and verified clients on B2B servers
- High-Speed - up to 300% faster page load times!
- SSL (https) setup and management
- Website uptime monitoring
- DNS control panel management including technology renewals, subdomain management, IP whitelisting, and other IT-type requests
- Guaranteed domain name registration and renewal
- WordPress Security
- Login protection
- Daily malware scans
- File change scans
- Brute force protection
3) Real-Time Website Reporting & Monthly Audits
- Real-Time, transparent, interactive online reporting using Google Looker Studio – combines data from your Google properties - GA4/Google Ads/Google Search Console
- Overall website activity
- Sources of website activity
- Conversion tracking (custom setup)
- Most popular webpages
- Most popular keywords
- Domestic and international activity
- Google Ads – performance, keywords, geography, demographics
- Advanced website health and intelligence reporting (monthly pdf)
- Website performance – activity, sources, geography
- Google insights – pages in index, page speed, backlinks
- Ongoing technical audit – broken links, broken images, server issues
- Google keyword tracking – where you rank for your keywords
- Competitor intelligence – where your competitors rank on Google and who links to them
4) Ongoing Quality Assurance
- Cookie Compliance - Domestic and International privacy policy & management
- Web Form SPAM Blocker - Akismet automatically blocks spam form submissions and comments using machine learning
- WordPress software update management
- Monthly website error reporting & resolution
- Page speed optimization
- Encrypted password storage
- Secure archive containing all website files, images, content provided by or created for the client
- Shopping cart functionality audit (if applicable)
5) Website Enhancements & Maintenance
- 20 hours of priority edits (additional hours can be purchased if necessary)
- Dedicated, domestic Website Developer
- No anonymous ticketing system!
- Enhancement suggestions based on strategy and results
6) SEO Foundation
- Meta tags review and content optimization following proprietary best practices
- Up to 15 pages included
- Additional pages can be quoted
- Website Monitoring Service using Google Search Console
- Analysis of website and suggestions for improvements based on reporting results
7) Content Development and Promotion
- Collaborate with client to establish a list of 12 content deliverables to support the digital strategy. Common examples include:
- Web pages
- Blog posts
- Infographics
- Figures
- Etc.
- Client interview and content collection
- Content development with client collaboration/reviews/edits
- Promote content on appropriate digital platforms. Examples include:
- Your website/blog
- E-Newsletter
- Social media platforms
- Trade shows
- Etc.
9) Google Ads Management
- Program setup using approved budget by client
- All fees incurred from Google are paid by client directly to Google (credit card on file with Google required)
- Ongoing program optimizations for optimum:
- Exposure
- Price per click
- Click-through rate
- Rankings
- Keyword management
- And more
- Bing Advertising available as well
10) Social Media Management