SEO Options for B2B Suppliers

We know B2B Digital Solutions is not the only game in town when it comes to website development and digital marketing management……

Contact Us if you answer “YES” to any of these questions regarding your current SEO vendor:

• Do you want more of a voice in your SEO strategy?
• Do you want content collaboration vs. generic content written for you?
• Do you want more flexibility/customization within your SEO strategy?
• Do you want a partner with over 20+ years’ experience working with B2B suppliers?
• Do you want greater transparency in your website reporting?
• Do you want the ability to track additional metrics that are important to you and your strategy?
• Do you want fast, quality website updates?
• Do you want a partner who will develop and manage your full digital strategy from content development to promotion?

Ask 100 people and you will get 100 different answers, but here’s our definition of a very complex and dynamic entity – SEO is the practice of aligning your website code and content with the best practices Google has outlined for “High Authority” websites. Google is constantly changing their definition of ‘best practices’ to keep up with technology updates and/or human preferences, therefore the strategy of ‘optimizing’ your website to keep up with the changes is rewarded with higher rankings in Google results.

High authority websites are those that both Google’s human reviewers and artificial intelligence (a.k.a. the “Google algorithm”) determine to be ‘high authority’.  The massive number of data points that factor into the final ‘score’ and universal acceptance of Google’s authority essentially render an otherwise subjective metric to be accepted as nearly objective.

Effective SEO should always start with a technology audit of your website to determine what Google does or doesn’t like about your website’s framework. Many companies have websites that are penalized by Google for their framework and will never reach full SEO potential no matter how much effort you focus on content and keywords.

Google’s job is to provide people with the best results to answer their search query. A page full of keywords is not going to impress anyone who Google sends to the page, but a well-researched article, written by a human that references other high authority resources will capture their attention and prove to Google that you deserve to earn their top rankings.

Many SEO vendors have a standard offering they sell to every client regardless of their needs, but rarely do two companies have the same needs and are in the same evolution of their digital strategy, so a one-size-fits-all approach is doomed to fail. Furthermore, Google updates its algorithm between 500-600 times per year, so how can a solution established on Jan 1st still be valid on Dec. 31st??